They say life begins at the end of your comfort zone. The way I see it, I’m just extending my boundaries.
Here is new narrative work with DJ Infamous and Future for the street anthem “Itchin”. We shot this on 2x vintage anamorphic to really get that widescreen cinematic feel. Dirty, gritty, grimy, & dark was what I was going for – I think we accomplished that. Narratives require much more brain power in every phase of production, but the final product is always much more special then just a performance visual. Maybe that’s just me. Big thanks again to Lisa and Radiant 3 productions, Colin held it down with the direction of photography, as well as mastered the edit. These videos are a team effort and I’m very thankful to the crew that helps me bring my ideas to life.
Newness from 2 Chainz and myself. Big thanks to Lisa Cunningham and Radiant 3 Productions for helping me pull this one off! Stay tuned for more visuals coming soon!
Big K.R.I.T. is by far one of my favorite new artist, and it was great experience to work with him on this visual. Being that this song was the title track from his latest project, 4eva Na Day, I took inspiration from the cover artwork, and put it in motion. I worked along side a very talented swedish based multidisciplinary artist, Greg Solenström, who did an amazing job. He illustrated everything from scratch before putting graphics in motion, the process took over 3 weeks. It was a very different video to shoot. On set, I really had to use my imagination, I had some actions I knew I wanted Krit do, but some things were just naturally improv’d during the takes, and worked out great in the edit. I’m really happy with what we were able to accomplish and pretty proud of this one.
I have to say this is probably my favorite video to date – not to mention we had a lot of fun shooting it. Playing with fire is always tricky as far as getting the right exposure; shooting on the RED EPIC and utilizing the HDR function really helped us get the best looking image. The video is very dark and gritty, yet still clean which can be hard to pull off. I thought about adding some grain to dirty it up, but I’ll wait until I get the budget to shoot on film and just do it in camera. All effects in this video were done in camera and recently, I’ve become a big fan of that. I feel you get the most authentic results, which can’t be pulled off by purchasing some plugin. It really gives your visual a one of a kind feel.
This is 2 Chainz’s first single from his debut album Based On A T.R.U. Story. It’s really cool to be apart of 2 Chainz first big project. He’ll be walking this video on 106 and Park for its premiere for the first time in his career. Thanks to my entire crew and everyone who helped me execute this video. We also just wrapped Unda Statement which is in the post process right now, so be on the lookout for that soon.